Objectives
To establish a strong prescence in the F&B industry
To serve good quality and good tasting chicken rice as well as various food items to customers
To continually improve the quality of chicken rice sold
Mission
To be global success
To introduce delicious local cuisine to local and international patrons
To introduce a cosy and comfortable environment
Vision
To provide 100% customer satisfaction
To offer a unique, creative and entertaining menu from time to time
To provide quality products
To maintain a competitive edge over other competitors
To ensure cost of operations are lower in order to maximise profits
To ensure brand and image are the key driving forces in marketing and communications
To promote good business values and corporate social responsibility
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