Objectives, Vision & Mission

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Objectives

  • To establish a strong prescence in the F&B industry

  • To serve good quality and good tasting chicken rice as well as various food items to customers

  • To continually improve the quality of chicken rice sold

Mission

  • To be global success

     

  • To introduce delicious local cuisine to local and international patrons

  • To introduce a cosy and comfortable environment

Vision

  • To provide 100% customer satisfaction

     

  • To offer a unique, creative and entertaining menu from time to time

  • To provide quality products

  • To maintain a competitive edge over other competitors

     

  • To ensure cost of operations are lower in order to maximise profits

     

     

  • To ensure brand and image are the key driving forces in marketing and communications

     

  • To promote good business values and corporate social responsibility